top of page
Gaining DEI Insights for Mars Through Qualitative Research
A global commitment to inclusion at Mars
As a multinational leader in the food industry, Mars places a high value on creating a diverse and inclusive culture. Their global workforce is a testament to their belief in the power of individual differences. Mars aims to foster an environment where every associate can reach their full potential, driving innovation and meeting the diverse needs of their consumers and communities.
Adapting DEI strategies in a multinational landscape
Unifying DEI strategies across Belgium, Austria, and Switzerland presented a complex challenge. Each country has its own unique cultural nuances, requiring a deep understanding of the existing DEI landscape. The goal was to identify gaps, biases, experiences, challenges and the overall sentiment of the workforce in these countries, to create a more unified and effective DEI strategy.
Gathering nuanced data and qualitative insights
Our approach included a variety of qualitative research techniques, one of which was in-depth interviews with employees at various levels. These interviews allowed us to gather nuanced data on the cultural landscape and DEI readiness within Mars. Following the interviews, we compiled a comprehensive report that captured key findings and recommendations, advising Mars on the necessary changes and steps to take.
A tailored and effective DEI strategy
Our research led to actionable insights that Mars seamlessly integrated into its overarching DEI strategy. The strategy was adapted to meet the specific needs of each country, resulting in a more inclusive and effective approach.
Featured Clients
bottom of page