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360° Lens on DEI™

Experience the '360 Lens on DEI,' a dynamic model created by Mariam Harutyunyan to support businesses on their inclusive journeys. This innovative approach guides companies to reach their DEI goals effectively, fostering an inclusive culture and promoting equity. From strategy development to implementation, the 360 Lens on DEI provides comprehensive guidance for an equitable business future.

Start your inclusive journey today

Our collaboration with Mariam has been nothing short of transformative. Mariam played a pivotal role in helping our company raise awareness of the DE&I topic. She developed a customized training program that was not only insightful but also engaging, fostering open and constructive conversations within our organization. Mariam's expertise extended beyond our walls; she equipped us with the knowledge and confidence to address DE&I issues with our clients, strengthening those relationships. Mariam's impact has been instrumental in making DE&I an integral part of our company culture, and we're incredibly grateful for her contributions.

- Stéphanie Vercruysse, Co-CEO TBWA Belgium

DEIB Accelerator Program

In the shifting landscape of societal demographics, it is paramount for organizations to reflect diversity, not just within their workforce, but throughout all facets of their operations. However, every organization is unique, and not all are at the same point on their diversity, equity, inclusion, and belonging (DEIB) journey.

Recognizing this variability, the DEIB Accelerator Program is tailored to meet your organization's specific needs, wherever you might be on your DEIB journey. From improving workforce diversity to developing inclusive products or strategizing client approaches, this program identifies what you need to improve and where you currently stand on the DEIB scale.

Whether you're taking the first steps towards workforce diversification or ready to focus on inclusive product development, the DEIB Accelerator Program is your guide to navigating the intricate terrain of DEIB integration. Take the next step in your DEIB journey today.

A study by Workday revealed that
although many of participating EU
organizations have initiated at least
one DEIB action, a significant
39%
lack a strategic plan.

Discover the unique

3-layer approach  of the

DEIB Accelerator Program.

Case Studies

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Designing Roadmap & Action Plan

We co-designed a three-year DEI roadmap and action plan with Telenet's senior leaders, focusing on meritocracy and inclusivity. The plan integrates key systems, processes, and competencies, informed by prior quantitative research.

TBWA

Stakeholder Buy-In

We helped TBWA design a DEI maturity model to engage clients in their DEI journey, aligning it with advertising and brand strategies. A special client event further solidified TBWA's role as a strategic DEI partner in the advertising sector.

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Awareness and Foundation Building

We led multiple 360 Lens on DEI keynotes and a client-featured DEI Panel at Telenet. Guided Ambassador sessions gathered critical employee feedback, securing buy-in for their multi-year DEI plan.

TBWA

Cultural Change / Skills Training

We initiated a culture shift at TBWA through mindset-changing workshops for all and sector-specific training in a second phase. Our comprehensive approach empowered everyone, from junior staff to C-suite, to actively champion DEI.

TBWA

Qualitative Research

Through in-depth interviews with TBWA's management, we identified biases and collaboration needs, leading to a comprehensive DEI foundation. Our findings prompted senior management to express their commitment to DEI.

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